Why subscribe?

Ever wondered if it’s cheaper to buy sparking water or a SodaStream? How much more you pay for coffee in pods? How toilet paper brands manipulate shoppers? What colour M&M is most common? Or what the most expensive school in the country is?

Maybe it’s just me. But I hope, soon, it’ll be you, too.

These aren’t things that will change your life, but they are things that fascinate me. And they usually make for good fireside small talk starters. Sometimes, that’s enough to justify investing some of my time into them.

So rather than leave them as half-formed ideas and unfulfilled follow-ups on my to-do list, I’ve decided to release some of them here.

These aren’t half-baked articles, either. I research them as meticulously as I would any editorial content. Of course, I’ll make mistakes - and I hope you’ll let us know. I place an emphasis on being ethical, informative, and on point - and open to correction.

Who is Tiny Chart?

For at least the last 15 years, I’ve written freelance for dozens of global publications and interviewed on various radio stations. This is how I make my money, and you’ll find me out in the wild writing a range of articles for multiple outlets.

I still love traditional media, but many of these stories are a little too niche for mainstream publications. From my time in the media industry, I think I know what people enjoy reading - and have some idea of how to package it.

Get in touch

The best content will stimulate some response - or lead to ideas of your own that you’ve encountered. And sharing the site or an article with friends, family, or followers is a great ay to help.

If you have ideas of your own, please send me an email or comment below. I’d love to hear from you.

If you’re an editor or radio and television producer and want to chat more about any of the stories on this site, please reach out.

Lastly, if you want to subscribe, please do. For now, this is original, comprehensively researched journalism available entirely for free on Substack and via an occasional newsletter, and I’d love to have you along for the ride.

Thank you,

Tiny Chart 📊

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Charts, graphs, and analyses about left-field consumer and business topics.